Velcro

Art Direction
Package Design
Web Design

Velcro is one of the few brands in the world that not only invented its category, but whose name is synonymous with the product itself. As the original inventor they are constantly trying to strengthen and protect the historic brand they created. With the team at Breakaway we refreshed their packaging into a more modern and simple look, and redesigned the site to showcase all the wonderful ways in which Velcro can be used.