Vanity Planet

Art Direction
Package Design
Vanity Planet is a fast-growing beauty brand with a diverse range of products and big plans for the future. The company was looking for a new brand strategy, identity and new look to strengthen its place in the beauty and skincare market.

Our approach embraced current trends toward self-care, but altered that movement’s often calm like aesthetic with more of an unapologetic, bold and self-assured tone. To achieve the right balance between these two ideas, we merged a timeless word mark, earthy colors and natural textures with more bold design elements, big hits of royal blue, a more tech or future forward logo mark and bold confident photography.

Megan Brock, All rights reserved, 2018