Amazing Grass

Art Direction
Package Design
Print Mechanicals
Amazing Grass promises customers all the health-related benefits of simple, organic, plant-based nutrition in an easy-to-use powder form. The brand tasked Envoy with redesigning its packaging to make a variety of products feel premium, natural and trust-worthy. The below were initial concepts and iterations that ultimately led to the final design system shown last, which was executed by myself and team across final print mechanicals. 

Megan Brock, All rights reserved, 2018