Amazing Grass

Art Direction
Package Design
Print Mechanicals

Amazing Grass promises customers all the health-related benefits of simple, organic, plant-based nutrition in an easy-to-use powder form. The brand tasked Envoy with redesigning its packaging to make a variety of products feel premium, natural and trust-worthy. The below were initial concepts and iterations that ultimately led to the final design system shown last, which was executed by myself and team across final print mechanicals.