Amazing Grass

Art Direction
Package Design
Print Mechanicals
Amazing Grass promises customers all the health-related benefits of simple, organic, plant-based nutrition in an easy-to-use powder form. The brand tasked Envoy with redesigning its packaging to make a variety of products feel premium, natural and trust-worthy.

We took a collaborative approach to the packaging assignment, sharing initial concept directions and iterating as necessary until we arrived at a final design system (shown last,) that was executed across several products in final print mechanicals.

Megan Brock, All rights reserved, 2018